LAY'S® 72-HOUR CHALLENGE ("OFFER")
TERMS AND CONDITIONS

THE OFFER IS AVAILABLE TO LEGAL RESIDENTS OF THE FORTY-EIGHT (48) CONTIGUOUS UNITED STATES OR THE DISTRICT OF COLUMBIA, AND WHO ARE EIGHTEEN (18) YEARS OF AGE OR OLDER AT THE TIME OF PARTICIPATION (19 OR OLDER FOR ALABAMA AND NEBRASKA). VOID WHERE PROHIBITED BY LAW. PURCHASE IS NOT A REQUIREMENT FOR ENTRY.

INTERNET ACCESS REQUIRED. DATA RATES MAY APPLY. BY PARTICIPATING, YOU AGREE TO THESE OFFICIAL TERMS AND CONDITIONS, WHICH ARE A CONTRACT. READ THEM CAREFULLY BEFORE PARTICIPATING.

ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT. THIS OFFER IS IN NO WAY SPONSORED, ENDORSED, ADMINISTERED BY, OR ASSOCIATED WITH ANY SOCIAL MEDIA PLATFORM WHERE CONTENT MAY BE POSTED OR SHARED.

Open to legal residents of the forty-eight (48) contiguous United States and the District of Columbia, who are at least eighteen (18) years of age (at least nineteen (19) in Alabama and Nebraska) and have a valid U.S. driver's license or government-issued photo ID at the time of participation. The following individuals are not eligible: officers, directors, employees, representatives and agents of Frito-Lay, Inc. (the "Sponsor"), Genesco Sports Enterprises, Inc. (the "Administrator"), and their respective parents, subsidiaries and affiliates and if applicable, their advertising or promotion agencies, Offer reward suppliers, any other companies engaged in the development, production, or distribution of materials for the Offer (the "Offer Parties"), and members of their immediate families (spouse, parent, child, sibling, grandparent, and spouse or "step" of each) and those living in the same household of each such person (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Offer).

The Offer begins on February 8, 2026, at the time the Commercial (defined below) is broadcast, and concludes either when 100,000 eligible Offer requests have been received or at 11:59:59 p.m. Eastern Time ("ET") on February 8, 2026, whichever occurs first ("Offer Period"). Requests will be fulfilled on a "first come, first served" basis, determined by the order in which submissions are received in each of five (5) regions (see list of eligible zip codes linked at the bottom of these Official Rules for each region, hereinafter "Region"). This Offer is only valid while supplies last.

Only the first eligible 20,000 individuals in each of five (5) Regions across the continental United States to register in the Offer Period will receive one (1) bag of LAY'S® Classic Potato Chips (8 oz.) (up to an Approximate Retail Value [ARV] of $4.29) (each a "LAY'S® Bag"). Sponsor to cover shipping and handling. Limit one (1) LAY'S® Bag per household/mailing address.

During the Offer Period, watch for the LAY'S® 72-Hour Challenge commercial during Super Bowl LX ("Commercial") and scan the code featured in the Commercial, using a smartphone or other web-enabled device equipped with a camera or code-reader application. Participants will be redirected to the Offer Website to follow on-screen instructions to register for the Offer. Scanning the code may result in data charges, depending on your wireless service plan; participants are responsible for any such charges associated with Offer participation, including downloading and using a code reader.

To register for the Offer, you must (i) create an account by providing your first and last name, email address, residential mailing address (no P.O. Boxes or corporate addresses), zip code, date of birth, and phone number; (ii) review these Terms and Conditions (or have them read to you); (iii) check the boxes indicating you are at least 18 years of age (or 19 for AL/NE residents), agreeing to these Terms and Conditions, and acknowledging Sponsor's Privacy Policy (see below); and (iv) submit the request as indicated on the Website. All requests are subject to verification. Upon receipt and verification of your request for eligibility, and if you are one of the first 100,000 individuals to submit a request, one (1) LAY'S® Bag will be shipped to your mailing address no later than 11:59:59 p.m. ET on February 11, 2026.

Once 20,000 requests have been received by each Region, the Offer will expire and will be designated on the Website as "closed" for requests.

Sponsor's delivery within 72 hours is based on United Parcel Service of America, Inc. (UPS) records. If the Sponsor is unable to fulfill the challenge of delivering the LAY'S® Bag to an eligible participant's residence within 72 hours from the end of the Offer Period, the eligible participant will instead receive twenty-four (24) Lay's® Classic 8 oz. bags (ARV $4.29 each). In Sponsor's sole discretion, bags will be sent either via unique coupon code to participant's email address, including redemption instructions and any additional terms and conditions, or mailed to participant's address. Coupon codes are void if not obtained through authorized, legitimate channels, or if any part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if they contain or are the result of printing, seeding, typographical, mechanical or other errors, or do not contain proper security devices. Coupon codes may not be redeemed for cash and may not be transferred, sold, bartered, auctioned (including through Internet auction sites), given away, traded or obtained through any source other than through the method described in the accompanying terms and conditions sent via email.

Requests shall be deemed to be submitted by the authorized email account holder of the email address used to register for the Offer. "Authorized Account Holder" of an email is the natural person who is assigned to an email address by an Internet access or online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address. You may participate in the Offer using an email address for which you are the Authorized Account Holder. Participant may be required to provide proof that they are the Authorized Account Holder associated with the selected email address. By registering with an email address in the Offer, you represent and warrant that you are the Authorized Account Holder. You shall be responsible and liable to the Sponsor and otherwise for any damages and other losses incurred in connection by them as a result of your registration with an email address for which you are not the Authorized Account Holder. If a dispute arises regarding who submitted an online registration, the registration will be deemed to be submitted by the Authorized Account Holder of the email address provided at time of entry.

Participants using any other device to register multiple times above the stated limit or as multiple participants will be disqualified. Submissions generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

In the event that, for reasons beyond their control and not related to the participant, the Sponsor is unable to award the Offer as described in these Terms & Conditions (including if the designated Offer should become unavailable for any reason), the Sponsor, in its sole discretion, may substitute the Offer with another of similar nature and equal or greater value. Any difference between the stated approximate value and actual value of the Offer will not be awarded. No exchanges, returns or refunds are permitted for any reason. Sponsor does not guarantee the availability of the LAY'S® Bag for any period during this Offer.

By participating in this Offer, each participant agrees: (i) to allow Sponsor to send program specific emails, and (ii) to release and hold the Sponsor and Offer Parties harmless from and against any and all claims, injuries, damages, losses and liability that may occur, directly or indirectly, in whole or in part, from the participation in the Offer or activity related to the receipt or use of the Offer. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any materials and the Official Terms & Conditions, these Official Terms & Conditions shall prevail, govern, and control.

All costs and expenses associated with Offer acceptance and use not specifically provided herein are the responsibility of the participant. Any Offer will be forfeited if any potential participant is determined to be ineligible or otherwise not in compliance with these Official Terms & Conditions. Sponsor and Offer Parties are not responsible for any change of mailing address or email address of participants. Offers that are unclaimed, unredeemed, or returned as undeliverable will not be awarded.

If the Offer is not capable of running as planned for any reason, including without limitation, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Offer, Sponsor reserves the right, in its sole discretion, to disqualify any individual who is responsible or who tampers with the registration process, and to cancel, modify, or terminate the Offer.

In Sponsor's sole discretion, if any portion of the Offer or its delivery is not capable of running as planned for any reason, or the integrity and/or feasibility of the Offer is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, health pandemic or epidemic, earthquake, explosion, extreme weather conditions, interruptions in air travel, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a "Force Majeure" event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate any and all portions of the Offer without any further obligation.

Submitting an Offer registration, including any Offer notification documents ("Participant Data"), constitutes your consent for Sponsor to obtain, use, and transfer your Participant Data for Offer administration purposes and shall be subject to Sponsor's Privacy Policy: https://contact.pepsico.com/fritolay/privacy-policy ("Privacy Policy").

By participating in the Offer, participants agree to release Frito-Lay, Inc. ("Sponsor"), Genesco Sports Enterprises, Inc. ("Administrator"), and each of their respective affiliates, owners, subsidiaries, shareholders, officers, directors, agents, representatives and employees, both individually and collectively), and each of their respective parents, affiliates, subsidiaries, distributors, Web design, advertising, fulfillment, and promotion agencies involved in the administration, development, fulfillment and execution of the Offer (hereinafter, collectively, "Released Parties") from any and all claims, damages or liabilities arising from or relating to participation in the Offer and/or the acceptance, possession, misuse or use of the LAY'S® Bag or its contents.

No liability or responsibility is assumed by the Sponsor or its agencies resulting from participant's participation in or attempt to participate in the Offer or ability or inability to upload or download any information in connection with the Offer. No responsibility or liability is assumed by Sponsor or its agencies for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Offer: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online or network communication problems; errors or limitations of any Internet or wireless providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Website in whole or in part for any reason; traffic congestion on the Internet; unauthorized human or non-human intervention of the operation of the Offer, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Offer, or loss, miscount, misdirection, inaccessibility or unavailability of participant's contact information provided for the Offer. Sponsor is not responsible for any typographical errors in the announcement of available LAY'S® Bags or these Terms and Conditions, or any inaccurate or incorrect data contained on the Website. Use of Website is at user's own risk. Sponsor is not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's mobile device or computer equipment resulting from participation in the Offer. Sponsor may modify and amend these Offer Terms & Conditions as they appear online from time to time during the Offer for clarification purposes without materially affecting the terms and conditions of the Offer. Sponsor reserves the right to correct errors in promotional materials. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY OF THE RELEASED PARTIES' NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEBSITE OR INTERFERE WITH THE OPERATION OF THE OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Terms & Conditions, including, without limitation, the Offer. The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in Texas, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury and review is limited. The arbitrator's decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Offer shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. ("JAMS") or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a "Demand for Arbitration", then either party can elect to have the arbitration administered by the American Arbitration Association ("AAA") or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in Texas. The federal or state law that applies to these Official Terms & Conditions will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate does not apply and the dispute must be brought in a court of competent jurisdiction in Texas. Sponsor agrees to pay the administrative and arbitrator's fees in order to conduct the arbitration (but specifically excluding any travel or other costs of participant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. This Offer is only available in the 48 contiguous United States and the District of Columbia and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas. Sponsor's failure to enforce any term of these Official Terms & Conditions shall not constitute a waiver of that or any other provision. If any provision of these Official Terms & Conditions is held to be invalid or unenforceable, such provision shall be struck, and the remaining provisions shall be enforced.

THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE PARTICIPANT'S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT PARTICIPATE IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL TERMS AND CONDITIONS.

BY PARTICIPATING IN THIS OFFER, EACH PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE PROGRAM, OR ANY REWARD AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES, AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) PARTICIPANT'S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND PARTICIPANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY PARTICIPANT.

Sponsor: Frito-Lay, Inc., 7701 Legacy Dr., Plano, Texas 75024.

Click Here for listing of Zip Codes per Region.